SEARCH ENGINE OPTIMIZATION

Search Engine Optimization

The term "SEO" gets thrown around a lot, but not many people understand what it really means. Even fewer actually know how to do it.


Put very simply, "search engine optimization" means implementing certain techniques to improve your site, which increases the likelihood that it will be visible for relevant searches. Many business owners are under the impression that as long as they have a website, it will pop up when someone in their area searches for their services. However, this couldn't be further from the truth.


The most popular search engine out there is Google, and both Google and Bing use bots to crawl pages, collect information and store it in an index. Search engine algorithms then scan the pages in this index, and use that to determine where to display a web page in search results. Their goal is always to display the most relevant information. Google doesn't want to serve someone a website about llamas if they searched for elephants. So the website that seems to have the most relevant, thorough, and authoritative information about elephants will appear near the top of the search results.


To really get a big chunk of the pie, both off-page and on-page SEO techniques need to be applied to get more people to find your website.


At Smash Cut Digital Marketing, SEO is our specialty. It's a long game, but we'll settle for nothing less than page 1.


You got a website that needs to get ranked?


Challenge accepted.


Frequently Asked Questions about Our SEO Services

  • Why is SEO important?

    A friend of mine likes to tell a (somewhat morbid) joke:


    Where's the best place to hide a dead body?


    Answer: The second page of Google.


    Search is the primary source of digital traffic for products and services, and the clear and vast majority of people searching for a product or service never click to page 2. The websites that occupy the first page for certain keywords are the ones getting the biggest slice of pie, which equates to an enormous number of sales.


    Put simply, better rankings = more $$$.

  • When should I expect to see results?

    We're glad you asked.


    SEO is a long game, and it can definitely take time before you see results. We don't have control over search engine algorithms. It also depends on how competitive your niche is. There are certain keywords that you'll rank for in a month for local search, and others that may take 9 months to one year if you're looking for national rankings.


    Basically, we don't know exactly when your website will hit. All we know is that with our skills and expertise, it definitely will.

  • What's the difference between SEO and PPC?

    These are completely different, but they can be used together to achieve a search engine marketing strategy.


    SEO is a very organic (aka free) way of improving your website visibility. PPC (pay-per-click) costs money because it is a paid listing.


    We prefer organic solutions because once they are well-implemented, they can drastically reduce the amount needed for spending on paid traffic solutions.

SEARCH AND BE FOUND

Having a website is important, and a great one usually costs thousands of dollars. After all of that money spent, your site needs to be visible. Don't let it sit on page 27 of Google, virtually invisible to the entire online world.


The difference in the amount of traffic generated by a website on page 1 of Google and one on page 2 or 3 is mindblowing.


We'll help you get on the right side of that equation.


Work with a team that has the skills to get your business to the place you've always wanted it to be.

SMASH CUT TO:

YOUR WEBSITE GETTING THE ATTENTION IT DESERVES.

READY TO

DO THIS?

You want to grow your business. 

You've just found the ones who can get you there.

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